OXO Residences
Experience is the new luxury
The Challenge:
Launch a luxury development that breaks from Bali’s typical hotel-style residences by targeting modern global citizens seeking authentic experiences
The Strategy:
We redefined luxury through experiences and went beyond amenities. We built our brand story around global citizenship and authenticity, speaking to lifestyle seekers. We also positioned properties as hubs for exploration and connection.
The Impact:
Complete sellout on launch day.
We established a new image and introduced the potential of Nuanu City.
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Copyright Property Launch 2024